It works with both video and still images and lets you output in formats suited to all the popular social networks or to PDF. A free version will suit many, but the paid version gets you more stock content and lets you store, manage, and share multiple brands’ basic assets, like logos, color palettes, and typefaces. The software brings with it Adobe's vast depth of imaging smarts and lets you create something good-looking without a lot of fussing and tinkering with details. That is, it's a template-based design tool for nonprofessionals who need to create marketing materials or social media posts.
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